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EL grupo empresarial Chino propietario del Atlético de Madrid compra IRONMAN por 650 millones de dólares

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Wanda Group es el conglomerado empresarial que se ha hecho con los derechos y el patrimonio de IRONMAN según ha anunciado la propia franquicia en un comunicado oficial. El precio del acuerdo se estima en los 650 millones de dólares. El grupo también posee los derechos del Atlético de Madrid entre otras empresas relacionadas con el deporte.

En el comunicado, Andrew Messik, director general de IRONMAN ha afirmado que :  “Wanda Group es una organización mundial  que comparte nuestro deseo por la búsqueda de la excelencia y el continuo crecimiento, especialmente en Asia. Estamos encantados de ser parte de la familia del grupo de empresas de  Wanda Group  y estamos entusiasmados con el futuro de Ironman y seguir en nuestra misión de proporcionar las mejores experiencias en carrera para los atletas de todos los niveles, desde el primer paso hasta la meta

Será interesante comprobar como afecta esta transacción en el desarrollo de las pruebas IRONMAN en 2016 pero al parecer la línea de la franquicia, hasta ahora americana, no variaria demasiado.

Puedes leer el comunicado oficial (en inglés )

As part of the transaction, Wanda Group will work with the current lending group and assume Ironman’s existing indebtedness. The acquisition by Wanda Group heralds yet another landmark investment in the sports sector following Infront Sports & Media and Atletico Madrid.

“Wanda Group’s acquisition of Ironman marks another exciting chapter and opportunity for the future growth of Ironman after seven very successful years of ownership by Providence Equity Partners,” said Andrew Messick, Chief Executive Officer for Ironman. “Wanda Group is a global-minded organization that shares our desire for excellence and continued growth, particularly in Asia. We are delighted to be part of the Wanda Group family of companies and are excited about the future of Ironman as we continue to provide life changing race experiences for athletes of all levels from their first step to the finish line.”

The Ironman brand is the largest participation sports platform in the world. Its flagship races are Ironman triathlons, which consists of a 3.9km (2.4 mile) swim, 180km (112 mile) bike and 42km (26.2 mile) run, and Ironman 70.3 triathlons, which consist of a 1.9km (1.2 mile) swim, 90km (56 mile) bike, and 21.1km (13.1 mile) run. From its beginnings on the shores of Waikiki Beach on the island of O’ahu in Hawaii in 1978, Ironman has organized, promoted, and licensed triathlon events for 37 years, and owns five exclusive triathlon brands, operating at least 250 events every year around the world.

Ironman is expected to generate $183 million in revenue in 2015 and has increased revenue at a CAGR of 21% over the past four years. Due to its unique business model and proprietary intellectual property, the company is expected to deliver strong continued growth going forward.

The 2015 acquisitions of Ironman and Infront Sports & Media properties have made Wanda Group one of the world’s largest and most comprehensive sports companies. With these new businesses, Wanda Group now has sports sales, media & marketing, and operational capabilities on six continents with strong positions in North America, Europe, China, South Africa, Australia and New Zealand.

Davis Noell, Managing Director at Providence Equity Partners said, “We have thoroughly enjoyed our partnership with Ironman over the past seven years and are pleased with the company’s growth and operational excellence under Andrew’s leadership. We have great respect for Wanda Group and its leading global sports platform and believe Ironman is well positioned to continue its success with their support.”

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Barcelona, 1975. Padre por devoción, triatléta popular de vocación Fundador y director de triatletasenred.com. Marketing Manager en IRONMAN España Profesor de Ed. Física, licenciado en Comunicación Adiovisual y Máster en edición por la ESCAC.